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PEOPLESOUND HITS THE TOP
Peoplesound, Europe’s leading platform for new and emerging artists, has beaten the likes of Robbiewilliams.com, the MTV website and Dotmusic to take the top spot as UK’s leading music website - according to data released by Hitwise, the global provider of real-time competitive intelligence. The results show that almost a third of Internet users who are interested in music make peoplesound.com their destination of choice. Hitwise monitors around 3m UK users each day and looks at how they interact with websites based on the measurement of visits, visit duration or page downloads from a range of ISP networks. The data comes directly from the ISP networks and is analysed by Hitwise to produce website rankings across 150 subject categories. Peoplesound use a unique research engine, which draws from their massive 1.9m consumer database to help target on and off-line audiences with unprecedented accuracy. Their success is highlighted by Hitwise’s findings, helping to confirm the quality of peoplesound content and the key role peoplesound has played in establishing emerging acts as serious online contenders, along side big name brand artists and mass marketed pop outfits. “Hitwise has shown that peoplesound is THE destination site for music fans in the UK wanting the very best of cutting edge new and emerging acts.” Said Bruno Heese, Managing Director of peoplesound, “When the merger between Vitaminic and peoplesound is complete, the resulting organisation will essentially be in control of all of Europe’s most important music sites.” Hitwise top 10 UK music sites for the week ending 26 November, based on visits Rank --- Site (www) --- Visits (%) 1 -- peoplesound.com --- 27.04 2 -- dotmusic.com --- 15.69 3 -- nme.com --- 13.27 4 -- robbiewilliams.com --- 9.78 5 -- dancetech.com --- 8.16 6 -- mtv.co.uk --- 6.42 7 -- smashhits.net --- 5.95 8 -- http://uk.mp3.com --- 5.88 9 -- Blue (officialblue.com) --- 4.16 10 - sclub.com --- 3.65 -Ends- About the peoplesound.com research engine Peoplesound’s research engine is intended to provide unbiased, statistically significant data on consumer reactions to particular artists. The research is aimed at the directors of music companies, product and marketing managers, A&R teams and new media managers. Using peoplesound research can help to decide what kind of budget to allocate to an artist’s launch, how to optimise marketing campaigns, which countries and cities to roll out to, or indeed, whether or not to sign an artist in the first place. Quantitative analysis looks at the ‘purchasing’ decisions of consumers online and measures the popularity of the music from streaming, downloading and CD purchasing data. It also looks at the reactions of consumers to the music and how they rate the artist. Socio-demographic, musical preference and geographical analysis looks at the fan base of the artist and tries to define who they are, what their motivations are and hot to target them effectively. About peoplesound.com Peoplesound.com is Europe's leading website for high quality music from new and emerging artists. Consumers can select from and instantly play thousands of tracks across all major music genres. Tracks that consumers like can be downloaded in MP3 format and played at CD quality on PCs, portable MP3 players or via their hi-fi equipment. Consumers can also buy custom produced audio CDs of their favourite artists and tracks. Peoplesound.com also brings artists and talent scouts together, improving the selection process that record labels use to sign new acts. Founded in the UK in June 1999, peoplesound.com has more than 100 employees. peoplesound.com has subsidiaries in Germany and France and the website is accessible in English, German, French, Spanish, Italian and Dutch. For further information please contact: Mark Casey / Tom Hedges Prodigy Communications Mark@prodigypr.com / Tomh@prodigypr.com Tel. 020 7580 1366 Fax. 020 7580 1367
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