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Web Radio Listening Index Rises Third Straight Week, Reports MeasureCast
PORTLAND, Ore., May 20, 2002 - MeasureCast, Inc. (www.measurecast.com), the first company to provide Internet radio broadcasters with next-day streaming audience size and demographics data, today announced that Internet radio stations continue to stream more hours of entertainment and news to a growing worldwide audience. The MeasureCast Internet Radio Listening Index· -- a representation of the trend in Total Time Spent Listening (or the total number of hours streamed) across a spectrum of on-line stations measured by MeasureCast - rose one percent during the week of May 6-12. Internet radio is steadily building a devoted following around the world. Since Jan. 6, 2002, the MeasureCast index has more than doubled, rising 118%. Since January 2001, the index has increased 628%. The week of May 6 saw 13 of the top 25 stations measured by MeasureCast stream more hours of entertainment than they did the week before. And 11 stations enjoyed larger audiences. MeasureCast Chart Toppers London-based JazzFM topped the MeasureCast Top 25 stations chart for a second straight week, with fellow British broadcaster Virgin Radio enjoying a firm hold on second place. With 195 streaming stations, Clear Channel Worldwide remained the top-ranked Internet radio network based on the total number of hours streamed, and on total audience size. Demographic Highlights for the Week of May 6 - 12 * 76% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific * 10% of the week's Internet radio listening took place over the weekend. * 28% of Internet radio listeners were between the ages of 25 and 34. * 58% were younger than 35, 30% were younger than 25, and 6% were older than 55. * In the U.S., 33% of listeners resided in the South; 30% lived in the West, 20% were in the Northeast, and 17% tuned in from the Midwest. * 70% of listeners were men; 30% were women. * Top streaming nations include the United States, the United Kingdom, Canada, Japan and Mexico.
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