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Business News (more headlines) 11-26-2002

From Avril To Zeppelin Teen Tastes Turn To Rock

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It's not often teens think something their parents like is "cool." But when it comes to music, many teens are tuning out Britney and the boy bands and turning on music their parents might have in their own record collections.

Sam Goody conducted a survey of nearly 600 teens from across the country and found that pop music is fading in popularity and rock, both old and new, is taking its place.

When it comes to classic rockers, teens' musical tastes span many decades, as seen by the 37 percent of teens who are listening to rock legends Led Zeppelin and the 32 percent that listen to the Beatles. Moving ahead to the 1980s, one quarter of teens surveyed predict that Boston is the 80s band most likely to make a comeback. Boy George was second on the list with 22 percent expecting his triumphant return to the stage.

For newer music, teens again prefer to rock. The survey found that more artists such as Avril Levigne, the Hives, White Stripes and the Strokes may be popping up soon, as 36 percent of teens said that "garage punk bands" are the next hot trend in music. Another 20 percent think that DJ-remixes will be big, while nearly the same amount 19 percent are sure the current crop of stars like Eminem and Pink are here to stay.

And while some musicians like Eminem have had recent success starting acting careers, teens are more skeptical of actors trying to be musicians. Twenty-nine percent of teens advise Billy Bob Thornton not to give up his day job, saying he will sell the fewest albums of the current crop of actor/singers. Kevin Bacon came in second with 23 percent predicting sour record sales and Keanu Reeves was third with 19 percent.

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