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Radio News (more headlines)

02-20-2003

Internet Broadcast Audience Surpasses 100 Million Person Milestone

WHAT: An estimated 103 million Americans age 12 and older have ever used Internet audio or video broadcasts, according to a new study by Arbitron Inc. and Edison Media Research. The new study, "Internet & Multimedia 10: The Emerging Digital Consumer," reveals that the percentage of all Americans who currently use Internet audio or video (44 percent) is nearly twice the size of what it was three years ago (24 percent).

WHO: Bill Rose, general manager and vice president, Arbitron Internet Broadcast Services, Arbitron Inc.; Joe Lenski, executive vice president, Edison Media Research

WHERE: Online at www.arbitron.com or www.edisonresearch.com Via audio teleconference: 1-877-601-4492 (please reference ARBITRON as the passcode and Vu Chung as the conference leader).

WHEN: Tuesday, February 25, 2003
12:00 noon – 1:00 p.m. (EDT)

DETAILS: Bill Rose and Joe Lenski will discuss the growing popularity of streaming media as well as the latest Internet usage trends. The study also looks at consumer awareness, interest and ownership of several new digital devices including flat panel TV sets/computer monitors, digital cameras and high-definition televisions.

Other topics to be addressed include:
* Online advertising and purchases
* Broadband
* Internet broadcasting usage
* Cable and satellite media
* Perceptions of media content

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