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Tech News (more headlines) 06-25-2003

Streamwaves Expands Online Advertising Campaign To Include Altnet's TopSearch

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Streamwaves, the premiere source of streaming music, announced today that is has expanded its online advertising campaign through an agreement with Altnet. Streamwaves will leverage Altnet's TopSearch program to advertise its digital music services, building upon its already extensive campaign developed through paid search agreements with Google, All Effort and Overture.

Under the terms of the TopSearch agreement, Streamwaves will provide direct access to its servers for the streaming, and in the future, the download of licensed music by users of Altnet search engines which include the Kazaa Media Desktop, My Search Toolbars, and www.altnet.com.

"We are thrilled to be harnessing the power of such an impressive list of search engines to market our world class digital music services," stated Jeff Tribble, CEO of Streamwaves. "Our goal is to garner the most expansive marketing reach as possible and this campaign clearly underscores that commitment."

The Streamwaves player will immediately be presented to users who select a link from Altnet's search traffic providers. The player will stream a 30 second sample of the selected track followed by an offer to subscribe and, where available, an offer to download and pay for the track. Streamwaves will also make available a promotional music channel to users of the Kazaa Media Desktop.

Altnet's traffic reach and distribution extends to users of the Kazaa Media Desktop, My Search Toolbar and www.altnet.com. Unlike other search engine providers, Altnet files appear as a gold icon in its distribution partners' search results. In addition, through the Altnet deal, the Streamwaves web site will be offered to users of the Kazaa Media Desktop enabling them to subscribe to and experience Streamwaves.

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