MI2N
Music Industry News Network
MONDAY, APRIL 27TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 07-15-2003

More Can Be Done To Stem The Tide Of CD Sales Declines, Says NPD Consumer Survey

Bookmark and Share

PORT WASHINGTON, NEW YORK, July 15, 2003 - According to the results of a recent survey of more than 6,000 music consumers conducted by The NPD Group, more than one-third of consumers claimed to have purchased fewer CDs this year versus last year. But it's not all bad news for the recording industry: Consumers report that enhanced CD features, in conjunction with better marketing of those features, would make them more likely to buy music commercially.

According to Russ Crupnick, VP of The NPD Group: "While zero-tolerance for file-sharing has received a lion's share of media coverage, other methods to combat dwindling sales are being regularly rolled out by record labels˜though consumers are responding better to some tactics than to others."

Major reasons cited by consumers for purchasing fewer CDs include a perception that CDs are priced higher than they should be (43 percent), as well as fiscal belt-tightening due to economic uncertainty (43 percent). Among younger consumers, downloading and burning music tracks were an additional primary reason cited for purchasing declines. Forty-one percent of consumers aged 13 to 25 reported that their use of file-sharing services caused them to purchase less music.

According to The NPD Group's survey, the following extra features were most often used successfully by record labels to combat falling sales:

* Bonus Tracks were the extra feature that was recognized most by consumers (cited by 55 percent of survey respondents).

* Stickers were the most effective way to draw attention toward CD extra features (68 percent).

* Extra features were perceived to have a more positive impact on current/favorite artist sales (54 percent) than they would on new artist sales (37 percent).

* Bonus tracks (54 percent), discount/rebate offers (48 percent) and video content (42 percent) were relatively more appealing to consumers than informational features, such as interview discs and Web links (29 percent).

"With music sales continuing to decline, it's important to note that there are several marketing strategies that are getting consumers' attention," Crupnick said. "It's incumbent upon record labels and music retailers, however, to really listen to the concerns of music buyers, in order to provide them with the kind of music product they're willing to pay for."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Let's Rock This Game! Music Marathon Rocks China

Aminita Satori Releases "Where Language Fails" As Intellectual Stoners Rejoice

"Musicians At Play" Foundation Debuts With First Concert - "The Vintage Masters Of Swing" Headlines The Broad Stage In Santa Monica On June 13th

Chinese Rockers Second Hand Rose To Perform Paleo Festival, One Of Europe's Largest Music Events

ArtistMax To Present Three-Day Artist Development Sessions At LA’s Legendary Village Studios

Piece Of The Rack: Eventide H3000 Factory Plug-In $150 Off

IQzic Music Discovery Platform Now Open To All

Eventide Announces H9 Max Spring Giveaway



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» IFPI Publishes Digital Music Report 2015
» IConnectivity Releases IConnectAUDIO4+
» UMG And Class Action Attorneys Propose Settlement Agreement On Digital Download Royalties
» CMT Announces Plans To Produce Its First-Ever Music Video For An Artist
» Fair Play Fair Play Act Introduced To Address Musician And Label Compensation
» Outline Names Luca Giaroli Business Development Manager
» Overstock.com Rocks Style With Live Bret Michaels
» The 20th Annual USA Songwriting Competition Accepting Entries
» Through Trials And Tribulations, New York Rock Outfit THE ROYAL GUARD Set To Debut Powerful Sophomore Album
» Canadian Singer/Songwriter Billy Grima Signs With MTS Management Group


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» INTRO Electronic Music Festival: Interview With DJ Weng Weng
» VUE Audiotechnik Establishes VUE China
» March 28, 2015: A Black Day For Yaogun (Chinese Rock)
» Inside All That Matters: John Cappo, CEO, AEG China
» Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment
» Rock In Rio Teams With Fanstang To Stream Festival In Mainland China And Integrate Chinese Music Into Future Shows
» Inside All That Matters: Marc Vincent, President, Sennheiser Greater China
» Inside All That Matters: John Cappo, CEO, AEG China
» Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment
» Inside All That Matters: Marc Vincent, President, Sennheiser Greater China
» ReverbNation And SESAC To Nurture Emerging Artists
» Veteran Chinese Rocker Wu Tong Presents "Song Of The Sheng"

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.