MI2N
Music Industry News Network
TUESDAY, MAY 3RD
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 07-15-2003

More Can Be Done To Stem The Tide Of CD Sales Declines, Says NPD Consumer Survey

Bookmark and Share

PORT WASHINGTON, NEW YORK, July 15, 2003 - According to the results of a recent survey of more than 6,000 music consumers conducted by The NPD Group, more than one-third of consumers claimed to have purchased fewer CDs this year versus last year. But it's not all bad news for the recording industry: Consumers report that enhanced CD features, in conjunction with better marketing of those features, would make them more likely to buy music commercially.

According to Russ Crupnick, VP of The NPD Group: "While zero-tolerance for file-sharing has received a lion's share of media coverage, other methods to combat dwindling sales are being regularly rolled out by record labels˜though consumers are responding better to some tactics than to others."

Major reasons cited by consumers for purchasing fewer CDs include a perception that CDs are priced higher than they should be (43 percent), as well as fiscal belt-tightening due to economic uncertainty (43 percent). Among younger consumers, downloading and burning music tracks were an additional primary reason cited for purchasing declines. Forty-one percent of consumers aged 13 to 25 reported that their use of file-sharing services caused them to purchase less music.

According to The NPD Group's survey, the following extra features were most often used successfully by record labels to combat falling sales:

* Bonus Tracks were the extra feature that was recognized most by consumers (cited by 55 percent of survey respondents).

* Stickers were the most effective way to draw attention toward CD extra features (68 percent).

* Extra features were perceived to have a more positive impact on current/favorite artist sales (54 percent) than they would on new artist sales (37 percent).

* Bonus tracks (54 percent), discount/rebate offers (48 percent) and video content (42 percent) were relatively more appealing to consumers than informational features, such as interview discs and Web links (29 percent).

"With music sales continuing to decline, it's important to note that there are several marketing strategies that are getting consumers' attention," Crupnick said. "It's incumbent upon record labels and music retailers, however, to really listen to the concerns of music buyers, in order to provide them with the kind of music product they're willing to pay for."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

New Album "Believe In His Promises" The Mighty Men Of Faith

Award Winning Guitarist Actor Releases New CD

Zen2u Releases Album "Echoes Of Industry"

Gathering Time Sweeps March Folk Radio Chart

NYC-Based Producer & Songwriter Ayhan Sahin Releases Fourth Single 'Love Everybody' From Award-Winning Album 'Pop'

MusicDish*China @ MEF Connects China

The Blue Danes Release Highly Anticipated Debut Album "Invisible And Untouchable"



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Universal Audio And Fender Musical Instruments Announce Development Partnership
» Emerald City Glistens Like A Gem With Beautiful New Studio By Carl Tatz Design
» Insomniac Launches New Underground Brand, Factory 93 With Debut Warehouse Show In Downtown Los Angeles
» Utor Goes Global With Snapchat
» FULLEE LOVE’S SINGLE "SURFBOARD CALI" CONTINUES ITS MOMENTUM WITH 105 RADIO ADDS, 58 IN ROTATION, WHILE CONTINUING ITS STEADY PACE
» Dominic Pandiscia Appointed CEO Of PledgeMusic As The Leading Artist-to-Fan Platform Embraces Growth And Expansion
» Bandzoogle Releases Powerful Theme Design Customization Tools
» TAMC - The Asia Music Conference
» Ep 'Undeniable' On Target For Hot Summer Drop
» Billy Ray Cyrus Joins List Of Artists Standing Up Against Anti-LGBT Bills


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» MusicDish*China @ GMIC Beijing 2016
» Venues Refuse To Pay Songwriters While Profiting From Their Music
» Streaming Is More Than A Wave, It's Now The Sea In Which The Music Business Swims
» Beijing-based Alpine Decline Release "Life's A Gasp" On Maybe Mars Records
» GigCave Reaches Milestones Of 10,000 EPKs And 35,000 Artists
» MusicDish*China Premieres Rainbow Chan's Music Video "Nest"
» Tourism Promotions Board Philippines Partners MTV To Bring Back The Award-Winning MTV Music Evolution Manila
» Billy Ray Cyrus Joins List Of Artists Standing Up Against Anti-LGBT Bills
» Girls With Guitars #8
» Abigail Washburn: The China Update
» Submissions Now Open For The 2016 She Rocks Summer NAMM Showcase In Nashville
» TAMC - The Asia Music Conference

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.