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Label News (more headlines) 08-20-2003

Brazilian Label Launches Recording CD Kiosk

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Website: http://www.kviar.com
Kviar Music, Brazil's leading online music label, presented during the Music Fair that recently took place in the northern city of Fortaleza, the first CD recording kiosk system in the country. Totally developed and patented by Kviar, the machine can record customized CDs in a matter of minutes. For that, the public can listen and choose from over 2 thousand tracks, which ones will be present in his or her CD, regardless of genre, author, album, etc. The kiosk then records a CD with only the chosen tracks, prints the cover with the track list, and prints a receipt. The whole process takes only up to 7 minutes and the resulting CD is a regular audio CD than can be listened in the car, stereo, computer, etc. Each CD can have up to 74 minutes, which amounts to more or less up to 15 regular tracks. Kviar expects to charge R$8,00 per CD, (more or less US$3,50), including the cover, media, and the copyrights and taxes due.

It was the first time the kiosk was presented to the public, after over a year of development, and the interest from the public was such that the company is already closing a deal to distribute the machine in the northwest part of Brazil, to then move to the largest capitals such as Rio de Janeiro and São Paulo. The Kiosks will be available in shopping centers, CD stores, coffee stores, showrooms, etc, allowing for a quick, inexpensive, and customized music experience.

The kiosk was developed by Al Costa, Founder of Kviar Music and Master of Computer Engineering from University of South Florida and author of 2 books on e-commerce and interactive media, and by Jouni Ala-Melo, also partner of Kviar. A Finnish citizen, he held a position as a Senior Consulting Officer at Nokia in his hometown, before moving to Brazil to join the Kviar Project.

"Piracy was able to take half of Brazil's music market, but was unable to deter people's love for music. That means that half the market just changed hands, and thus that's exactly the market we want to regain. What we are trying to offer is CDs with the same speed, price, and simplicity with which the pirate sells his product, but with the obvious advantage of paying all the copyrights and taxes due, along with allowing the public to choose the repertoire".

Today, Kviar already allows the public to listen to songs in its portal located at http://www.kviar.com, and include them in what it called "Instant CD". This system, which uses US company Immediatek's "NetBurn" technology, creates on-the-fly an executable with the chosen songs and CD cover. The user then inserts a blank CD in his or her CD recorder and in a matter of minutes he or she will have a regular CD which can be listened to in any CD player. Kviar is closing deals with other labels to distribute their music by this system, and now it will extend this partnerships to the CD burning kiosks as well.

"We intend to have on each kiosk until the next year over 150 mil tracks from all labels, and we want to have over 200 of them spread all over Brazil", claims Costa. "The music market is now boiling with new ideas, but the CD is still a powerforce that cannot be ignored. Piracy has taken Brazil from the 6th to the 12th in the world music rank and has become a US$500 million dollar annual market, and that's exactly the size of the market we have ahead of us"


About Kviar Music:
Kviar Music (www.kviar.com) is Brazil's leading online music label, which employs several technologies to attract, promote, and sell new and talented musicians. Kviar allows independent artists to register themselves for free in its portal and receive a free webpage and a tools to send their songs in MP3 format for appraisal by the A&R Dept. Those musicians that get signed with the label receive regular recording deals, such as heavy metal Hipnoid, which just launched its 2nd album "Chaos". The others get free promotion in the label's portal and also the opportunity to sell their music through the exclusive "Instant CD" system. Kviar Music was the first label in Brazil to implement a "Personalized CD" system, later implemented by other labels.

More infor:
Kviar Music
Tel: (55-21) 3908-2369
Fax: (55-21) 3908-2371
Email: kviar@kviar.com

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