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Tech News (more headlines) 11-19-2003

Nielsen Entertainment To Incorporate WebSpins P2P File Sharing And Downloading Data

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Nielsen Entertainment and Uncommon Media have announced that WebSpins P2P file sharing and download data will be included in integrated client offerings with other Nielsen Entertainment and VNU research tools including Nielsen SoundScan, Nielsen BDS, and Nielsen//NetRatings. The agreement provides Nielsen Entertainment with exclusive rights to utilize WebSpins' statistical data of music files traded among peer-to-peer networks for its music industry clients. WebSpins, the P2P music file sharing and real time downloading tracking and analysis database network, has been operating since 2001.

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"After an extensive review of peer to peer tracking data providers, we found that the WebSpins information is the most reliable and useful data available. We believe that it will bring valuable perspective to our music industry clients," says Rob Sisco, president Nielsen Music, and COO Nielsen Entertainment East Coast Operations.

Uncommon Media's CEO Lawrence Gallo says, "We're thrilled to come together with Nielsen Entertainment to ensure that accurate and timely download tracking information is provided to the music industry worldwide. This coupling supports Uncommon Media's philosophy of providing 'fair exposure' to all."

"Over 10 million people in the United States are using file sharing applications," said Greg Bloom, senior Internet analyst, Nielsen//NetRatings. "The industry needs more intelligence on peer to peer networks usage, including most popular downloads for music, video and software."


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