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PlayLouder MSP / "Profit From P2P"
PRESS INFORMATION: 6 DECEMBER 2004 AWARD-WINNING PLAYLOUDER MSP HOSTS CRITICAL INDUSTRY DEBATE & ANNOUNCES LICENCE DEALS The award-winning UK company, PlayLouder MSP (www.playlouderMSP.com), the world’s first music ISP, will tonight tackle the critical issue facing the global music industry, illegal peer-to-peer file-sharing, by hosting ‘PROFIT FROM P2P’. In what is regarded to be a long overdue debate, PlayLouder MSP aims to approach the subject head on in an open and frank debate with a cross section of the national and international music community. In October this year, the UK recording industry body, the BPI, commenced legal action against 28 British file-sharers. This followed similar actions taken by the IFPI against file-sharers throughout Europe and the RIAA in the US. This widely anticipated move has been described as the “stick” in a carrot and stick strategy by the recording industry. However, despite this threat of legal action, file-sharing has continued to grow across the world and the carrot of licensed and legal P2P has until now been unavailable to consumers. Within the last few weeks new opportunities to legitimise file-sharing have emerged and many within the music industry are starting to embrace these legal alternatives. Recent reports of deals between record labels and US tech companies, such as Snocap and Wurld Media, reflect a new willingness on behalf of the music industry to look for ways to legitimise and monetise P2P activity. PlayLouder MSP today announces licence deals for its ISP service with the Association of Independent Music (AIM), the UK trade body that represents more than 800 independent record labels that together account for some 25% of all sales in the UK; VUT, the German independent label association that represents more than 900 labels; and Vital Digital, the recently formed digital distribution arm of leading independent distributor, Vital, which represents many of the UK’s leading record labels. The licenses authorise PlayLouder MSP to make available music through its ISP network for people to download and share freely and legally. In return PlayLouder MSP pays a proportion of all its revenues back to the record companies. Paul Hitchman, co-founder and managing director of PlayLouder MSP, said “The licence deals we are announcing today demonstrate that record companies are now ready to join music publishers in harnessing and monetising P2P. PlayLouder MSP is able to capture the value that is currently being lost to the industry through unlicensed file-sharing, and by working in partnership with the music industry can deliver a better experience to consumers so everyone wins”. These licence deals follow recent acclaim garnered by PlayLouder MSP for winning the inaugural Innovations in Music and Entertainment Award (IMEA) at the Popkomm international music industry conference in Berlin in October. Commenting to the audience as he presented the award to PlayLouder MSP’s co-founder Paul Hitchman, Gerd Leonhard, chairman of the IMEA jury, said “PlayLouder MSP truly has the potential to transform the music business and point us towards the future”. ***Ends*** For more information please contact: Dan Walsh @ LD Communications T: +44 (0) 20 7439 7222 M: +44 (0) 7775 770379 E: dan.walsh@ldpublicity.com About PlayLouder MSP: PlayLouder MSP is a next-generation broadband ISP that bundles ADSL broadband internet access with music content and services including unlimited legal downloading. In addition to the normal broadband access services, subscribers benefit from faster and more reliable music downloading plus exclusive music content, and pay an all-in monthly subscription price comparable with other broadband ISPs. PlayLouder MSP is the first ISP in the world to share a proportion of its broadband subscription revenues with music rights owners in return for licensing its subscribers to be able to access music legally. The PlayLouder MSP ISP network is a “walled garden” within which subscribers can legally share files with each other using P2P applications. PlayLouder has already signed license agreements with the music publishers through MCPS-PRS and with many leading indie labels including Beggars Group, V2, PIAS, Ninja Tune, Echo and Gut Records. The service is scheduled to launch commercially in Q1 2005. PlayLouder MSP is a joint venture between award-winning digital media company, PlayLouder, and specialist software development company, state51.
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