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UK Indie Dance Powerhouse Chocolate Fireguard Music Livin' 'Vu Du Large' With Sizzling Debut From Seven Piece French Hip Hop Unit
With a burgeoning catalog of critically acclaimed hits like the recent on-fire imports from funked-up psychedelic dance/rock act Kava Kava (Maui) and the progressive compilation Interesting Flavours, Chocolate Fireguard Music Ltd. is quickly establishing itself as one of the UK's most exciting dance music tastemakers. Now things are really about to explode as CFM digs into the French hip-hop scene with Vu Du Large, the hotly anticipated debut from the seven piece group La Cedille. Yet another must-have import out of CFM founder (and Kava Kava frontman) Pat Fulgoni's home base of Huddersfield, West Yorkshire, Vu Du Large is currently available for purchase online via CD Baby, and its tracks can be downloaded on iTunes. These outlets give listeners a chance to sneak preview the material in anticipation of a formal announcement regarding brick and mortar U.S. distribution. In association with the Chocolate Fireguard Music founded Timeless Music Project, the label flew the band over to Huddersfield in 2004 to record the album. Various media reps stateside have already heard tracks from La Cedille via the Interesting Flavours collection, which was serviced recently along with the Kava Kava project. Music Week said it best about this incredible, groove intensive septet: "La Cedille (also known as Ca) bring together North African and French influences with hip hop and a brass section to create their very own sound." Hailing from Besancon, France, their sound has been likened in the French Media to that of The Roots and Opus Akhoben and its members have been described as "distinct and remarkable individuals who, in concert, become one innovative and explosive entity." Recently hitting #8 on the Beats and Breaks Chart and #17 on DMC's World Hip Hop Chart, Vu Du Large has received widespread critical acclaim and DJ support from the likes of Gilles Peterson (BBC Radio One) and Daddy G (Massive Attack). DMC says, "Picture the scene of a heist being carried out with Ocean Eleven's stylishness…suave nonchalance avoiding the hustle and bustle." Blowback adds, "At times it soars, at times it scats, but whatever your mood, La Cedille will move you and remove those language barriers." Notion exclaims that the band "perfectly captures their own particular blend of jazzmatazz, loaded as it is with coffee shop couture cool, velveteen guitar licks and crisp lyrics," while Undercover calls them "a highly competent 7-piece band with a unique sound that follows on where Big Cheese Records and Silent Majority left off." Echoes praises La Cedille's "complete sensual cool," but perhaps Paul Clarke of DJ Mag, proclaiming Vu Du Large its "album of the issue" for 5/5, says it best: "With 'Vu Du Large' they've produced one of the classiest and most confident rap LP's of recent years without barely breaking a sweat." In a previous review of a 12" release, the publication compared the group to "Mingus' band jamming with Marley whilst Vini Reilly can be heard jamming through the wall of the vocal booth. Fantastically heavy beats…formidable. Despite their energetic stage show they have made a positive effort to distance themselves from the infighting and rivalry that has become part of the French hip-hop scene in recent years. Their message, which is reinforced by their lyrics, promotes unity and cohesion amongst hip-hop lovers, encouraging them to focus on the factors that are common to all in the greater human struggle. Their songs reflect the African heritage of the band's two front men. The description of the meeting of these two cultures in the bands rapid fire hip-hop style yet smooth tones of the French language makes for a unique experience. The band haven't forgotten either their French heritage, with a distinctly jazzy feel to their songs which incorporate a brass-section featuring trombone and saxophone. The band first came to the attention of Chocolate Fireguard when they played alongside label mates Kava Kava at a festival in Switzerland. The label arranged a few tours of the UK building up a strong awareness around La Cedille's unique sound. The band continued to play across France and Switzerland including a slot at Montreux Jazz Festival and support slots for the likes of DJ Vadim, Herbaliser and Jay Dee. "Autonome" was featured on Chocolate Fireguard compilation "Taster...Sounds From the Funky Underground 2" ("Best Of British" BPI/Virgin Megastores USA) and La Cedille finally signed an album deal with Chocolate Fireguard following an amazing performance at 2003's Glastonbury Festival. The standout track "Sous Titre" has already ended up on the special Music Week magazine CD sampler of French Music! Vu Du Large also features two outstanding collaborations with Rachel Modest, lead singer of label mates The Bluefoot Project.
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