MI2N
Music Industry News Network
FRIDAY, MAY 6TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Music Releases (more headlines) 01-03-2006

Techno Squirrels Releases Exclusive ETrack To Leverage Consumers’ Growing Demand For New Content

Bookmark and Share
Email: press@ravepolice.com
Website: http://www.myspace.com/technosquirrels
Music: http://www.technosquirrels.com/om_mani.mp3
Burbank, CA January 03, 2006 – Electronic music artists Techno Squirrels will be releasing their latest music exclusively to the popular “MySpace” Internet community on a song-by-song basis to satisfy a growing consumer preference for frequent content over less-frequent quantity.

The January 10th debut, “Om Mani”, marks their first exclusive release to the digital community. “Our fans and customers don’t want to wait a year or two between album releases,” says Ryan Harlin, one half of Techno Squirrels. “It’s a trend the whole music industry is experiencing right now.”

Across all genres, artists have taken to decreasing the time between album releases – from providing more frequent music videos for online streaming to releasing live albums featuring new takes on older material.

Techno Squirrels, an electronic music duo from Los Angeles California and signed to Rave Police Records, has convinced their label to take a gamble on a new strategy in the music business. As a sales vehicle, they’ve taken their latest track to MySpace.com, an extremely popular website among the music-buying public and one which regularly outranks internet powerhouses like Google in page views.

“iTunes has proven that the era of the album is over. When customers have the choice to purchase select songs from an LP release, it no longer makes sense to group those 12-14 songs together,” Harlin contends. “Because ultimately, you’re holding up the release of your 11 most recent songs until your 12th is done. It’s not good business in a song-by-song market.”

Industry analysts hope this trend may curb the runaway success of often-illegal music sharing software programs. While it seems almost futile now to ask a consumer to pay the once standard price of 13.99 for a full CD album, the artist community is hoping to strike a similar compromise with its audience – pay 99 cents 14 times for the same content. The pay off? Fans won’t have to wait anymore for their favorite music. It’s a deal Techno Squirrels is hoping their audience will appreciate.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Corey Andrew Commands "Everybody Up!" With His First Solo Dance Single On Xcalibur Records

New Album "Believe In His Promises" The Mighty Men Of Faith

Award Winning Guitarist Actor Releases New CD

Zen2u Releases Album "Echoes Of Industry"

Gathering Time Sweeps March Folk Radio Chart

NYC-Based Producer & Songwriter Ayhan Sahin Releases Fourth Single 'Love Everybody' From Award-Winning Album 'Pop'

MusicDish*China @ MEF Connects China



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Universal Audio And Fender Musical Instruments Announce Development Partnership
» Emerald City Glistens Like A Gem With Beautiful New Studio By Carl Tatz Design
» Insomniac Launches New Underground Brand, Factory 93 With Debut Warehouse Show In Downtown Los Angeles
» Utor Goes Global With Snapchat
» FULLEE LOVE’S SINGLE "SURFBOARD CALI" CONTINUES ITS MOMENTUM WITH 105 RADIO ADDS, 58 IN ROTATION, WHILE CONTINUING ITS STEADY PACE
» Dominic Pandiscia Appointed CEO Of PledgeMusic As The Leading Artist-to-Fan Platform Embraces Growth And Expansion
» Bandzoogle Releases Powerful Theme Design Customization Tools
» TAMC - The Asia Music Conference
» Ep 'Undeniable' On Target For Hot Summer Drop
» Billy Ray Cyrus Joins List Of Artists Standing Up Against Anti-LGBT Bills


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» MusicDish*China @ GMIC Beijing 2016
» Venues Refuse To Pay Songwriters While Profiting From Their Music
» Streaming Is More Than A Wave, It's Now The Sea In Which The Music Business Swims
» Beijing-based Alpine Decline Release "Life's A Gasp" On Maybe Mars Records
» GigCave Reaches Milestones Of 10,000 EPKs And 35,000 Artists
» MusicDish*China Premieres Rainbow Chan's Music Video "Nest"
» Tourism Promotions Board Philippines Partners MTV To Bring Back The Award-Winning MTV Music Evolution Manila
» Billy Ray Cyrus Joins List Of Artists Standing Up Against Anti-LGBT Bills
» Girls With Guitars #8
» Abigail Washburn: The China Update
» Submissions Now Open For The 2016 She Rocks Summer NAMM Showcase In Nashville
» TAMC - The Asia Music Conference

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.