MI2N
Music Industry News Network
THURSDAY, JANUARY 29TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Music Releases (more headlines) 01-03-2006

Techno Squirrels Releases Exclusive ETrack To Leverage Consumers’ Growing Demand For New Content

Bookmark and Share
Email: press@ravepolice.com
Website: http://www.myspace.com/technosquirrels
Music: http://www.technosquirrels.com/om_mani.mp3
Burbank, CA January 03, 2006 – Electronic music artists Techno Squirrels will be releasing their latest music exclusively to the popular “MySpace” Internet community on a song-by-song basis to satisfy a growing consumer preference for frequent content over less-frequent quantity.

The January 10th debut, “Om Mani”, marks their first exclusive release to the digital community. “Our fans and customers don’t want to wait a year or two between album releases,” says Ryan Harlin, one half of Techno Squirrels. “It’s a trend the whole music industry is experiencing right now.”

Across all genres, artists have taken to decreasing the time between album releases – from providing more frequent music videos for online streaming to releasing live albums featuring new takes on older material.

Techno Squirrels, an electronic music duo from Los Angeles California and signed to Rave Police Records, has convinced their label to take a gamble on a new strategy in the music business. As a sales vehicle, they’ve taken their latest track to MySpace.com, an extremely popular website among the music-buying public and one which regularly outranks internet powerhouses like Google in page views.

“iTunes has proven that the era of the album is over. When customers have the choice to purchase select songs from an LP release, it no longer makes sense to group those 12-14 songs together,” Harlin contends. “Because ultimately, you’re holding up the release of your 11 most recent songs until your 12th is done. It’s not good business in a song-by-song market.”

Industry analysts hope this trend may curb the runaway success of often-illegal music sharing software programs. While it seems almost futile now to ask a consumer to pay the once standard price of 13.99 for a full CD album, the artist community is hoping to strike a similar compromise with its audience – pay 99 cents 14 times for the same content. The pay off? Fans won’t have to wait anymore for their favorite music. It’s a deal Techno Squirrels is hoping their audience will appreciate.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

AIRPLAY DIRECT SETS NEW GLOBAL STANDARD FOR DIGITAL DELIVERY TO RADIO IN 2015

JEFFERSON THOMAS "COMES ALIVE"

MarilynMusic Welcomes You To A Creative And Fruitful 2015

The Beijing Underground Showcase No1

"An Afternoon Of Artist Development" With Appearances And Panels With GRAMMY®-Winners Colbie Caillat And Toby Gad To Be Held In Anaheim

IQzic Music Discovery And Funding Platform Announces January 26th Launch

Cosmpolitan Country Artist, Rhea Francani, Releases Debut Single "Dizzy" To World Market January 20, 2015

Chinese Singer Ruhan Jia Heads To Paris To Introduce Her Album "Smile"



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Shazam Announces $30 Million Investment At $1 Billion Valuation
» Back To The Future Sounds: Moog Recommences Manufacturing Large Format Modular Synthesizers
» Nettwerk Music Group Acquires Robot Of The Century Music
» Introducing: Uphoric, The Global Festival Television Network
» GIVE ME A BREAK Radio Our Guest Thom Bresh
» PledgeMusic Names Alissa Crevier To Global Head Of Brand
» New Parlor Guitars Website Launched
» MODEST MOUSE SET TO HEADLINE Tampa’s Gasparilla Music Festival 2015
» 10th Anniversary CD Reissue & First Time Vinyl Release Of The Landmark Pink Floyd Tribute Album Back Against The Wall!
» The Doobie Brothers To Receive Music Biz 2015 Chairman’s Award


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Red Bull Music Academy Sessions Kicks Off China Tour
» Red Bull Music Academy Accepting Applications For Paris Academy
» Nasty 8-bit Zombie GUIGUISUISUI Begins 2015 Tour
» Hyphenics Presents Transmission At Shanghai's URVC
» Vintage King Launches "Make Your Mark" Video Series
» Music Therapy May Provide Hope To Alzheimer And Parkinson Sufferers
» Asia Society: Shanghai / New York: Future Histories
» Is Nashville's New "It" City Status Threatening Its Musical Roots?
» The Connect Sessions: An Extravaganza Presented By SPIN And Powered By Microsoft
» BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump
» CMA Gives Snapshot Into Music Discovery Behavior
» How To Manage Your Talent: FIVE Realistic Tips For Success

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.