MI2N
Music Industry News Network
THURSDAY, MAY 28TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Music Releases (more headlines) 01-03-2006

Techno Squirrels Releases Exclusive ETrack To Leverage Consumers’ Growing Demand For New Content

Bookmark and Share
Email: press@ravepolice.com
Website: http://www.myspace.com/technosquirrels
Music: http://www.technosquirrels.com/om_mani.mp3
Burbank, CA January 03, 2006 – Electronic music artists Techno Squirrels will be releasing their latest music exclusively to the popular “MySpace” Internet community on a song-by-song basis to satisfy a growing consumer preference for frequent content over less-frequent quantity.

The January 10th debut, “Om Mani”, marks their first exclusive release to the digital community. “Our fans and customers don’t want to wait a year or two between album releases,” says Ryan Harlin, one half of Techno Squirrels. “It’s a trend the whole music industry is experiencing right now.”

Across all genres, artists have taken to decreasing the time between album releases – from providing more frequent music videos for online streaming to releasing live albums featuring new takes on older material.

Techno Squirrels, an electronic music duo from Los Angeles California and signed to Rave Police Records, has convinced their label to take a gamble on a new strategy in the music business. As a sales vehicle, they’ve taken their latest track to MySpace.com, an extremely popular website among the music-buying public and one which regularly outranks internet powerhouses like Google in page views.

“iTunes has proven that the era of the album is over. When customers have the choice to purchase select songs from an LP release, it no longer makes sense to group those 12-14 songs together,” Harlin contends. “Because ultimately, you’re holding up the release of your 11 most recent songs until your 12th is done. It’s not good business in a song-by-song market.”

Industry analysts hope this trend may curb the runaway success of often-illegal music sharing software programs. While it seems almost futile now to ask a consumer to pay the once standard price of 13.99 for a full CD album, the artist community is hoping to strike a similar compromise with its audience – pay 99 cents 14 times for the same content. The pay off? Fans won’t have to wait anymore for their favorite music. It’s a deal Techno Squirrels is hoping their audience will appreciate.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

New Island Entertainment Presents Second Hand Rose @ New York's Santos Party House

Award Winning AC / Pop Artist Jimmy White Secures Track In Canadian Independent Movie

Canadian WCMA Nominated DJ Soulier Performs At Beijing's Award-Winning DDC

Dyne Side Is Officially The First Winner Of The Muzicol Revolution

Heavy Russia: Young Metal Act "Gravity Rain" Announce Crowdfunder For "Artifacts Of Balance"

Are You A Professional Musician Or Talented Composer? Help Xhail Find You

Vocalist/Songwriter Halie Loren Explores Transformation And Self-Realization On Soulful Release, Butterfly Blue - Available June 9 Via Justin Time Records

Eurovision Contestant Tamar Kaprelian Releases New Single "Yours To Keep" On EP Through Killer Tracks' Artists Series



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» MMF Canada Announce New Travel Bursary For Ontario Managers
» Rocktron Introduces New Hush Product
» BLACHAWK RECORDS TO RELEASE NEW COMPILATION CD “THE MOVEMENT” THIS SUMMER!
» Barefoot Launches "Masters Of The Craft" Video Series
» Rdio Launches "Rdio Select"
» ASCAP Appoints Clara Kim As EVP And General Counsel
» Are You A Professional Musician Or Talented Composer? Help Xhail Find You
» Canadian WCMA Nominated DJ Soulier Performs At Beijing's Award-Winning DDC
» POPULAR CCM GROUP THE KATINAS RELEASES NEW SINGLE
» NY Artist JES Debuts ThingLink Interactive Video With ITunes Store Inside Facebook Timeline


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» MusicDish*China Tours, Signing, NYCxDesign And Planetrox
» Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC
» Second Hand Rose "Crossing Boundaries" World Tour
» CMW Live Touring Summit: Interview With Elliott Lefko
» Online Chinese Music Video Platform Yinyuetai Raises $35 Million In Funding
» Founder Of Beijing Oi! Punk And MiSanDao Front Man Passes Away
» The New Wave Of Chinese Contemporary Art: Identity, Irreverence And Forward-Looking
» Tommy Hilfiger New Store Opening In Beijing, China
» Stones Fans Rejoice - 2015 Tour Dates Announced
» INTRO Electronic Music Festival: Interview With DJ Weng Weng
» VUE Audiotechnik Establishes VUE China
» March 28, 2015: A Black Day For Yaogun (Chinese Rock)

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.