MI2N
Music Industry News Network
SUNDAY, AUGUST 30TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Music Releases (more headlines) 01-03-2006

Techno Squirrels Releases Exclusive ETrack To Leverage Consumers’ Growing Demand For New Content

Bookmark and Share
Email: press@ravepolice.com
Website: http://www.myspace.com/technosquirrels
Music: http://www.technosquirrels.com/om_mani.mp3
Burbank, CA January 03, 2006 – Electronic music artists Techno Squirrels will be releasing their latest music exclusively to the popular “MySpace” Internet community on a song-by-song basis to satisfy a growing consumer preference for frequent content over less-frequent quantity.

The January 10th debut, “Om Mani”, marks their first exclusive release to the digital community. “Our fans and customers don’t want to wait a year or two between album releases,” says Ryan Harlin, one half of Techno Squirrels. “It’s a trend the whole music industry is experiencing right now.”

Across all genres, artists have taken to decreasing the time between album releases – from providing more frequent music videos for online streaming to releasing live albums featuring new takes on older material.

Techno Squirrels, an electronic music duo from Los Angeles California and signed to Rave Police Records, has convinced their label to take a gamble on a new strategy in the music business. As a sales vehicle, they’ve taken their latest track to MySpace.com, an extremely popular website among the music-buying public and one which regularly outranks internet powerhouses like Google in page views.

“iTunes has proven that the era of the album is over. When customers have the choice to purchase select songs from an LP release, it no longer makes sense to group those 12-14 songs together,” Harlin contends. “Because ultimately, you’re holding up the release of your 11 most recent songs until your 12th is done. It’s not good business in a song-by-song market.”

Industry analysts hope this trend may curb the runaway success of often-illegal music sharing software programs. While it seems almost futile now to ask a consumer to pay the once standard price of 13.99 for a full CD album, the artist community is hoping to strike a similar compromise with its audience – pay 99 cents 14 times for the same content. The pay off? Fans won’t have to wait anymore for their favorite music. It’s a deal Techno Squirrels is hoping their audience will appreciate.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR


IES 15 - The Indie Entertainment Summit A Resounding Success

Dirty Lowdown & Dominican Don To Release New Single Tributing Michael Jackson

Melissa B. Signs Worldwide Exclusive Publishing Agreement With USA Media Rights


UNITY Electronic Music Festival Is Coming!


EASTWEST Offers Free Trial And Streamlined Pricing For Composer Cloud Subscribers

Zaena Morisho Releases New Video "MI NA WE" - FUSING AFRO ROOTS

International R&B/Soul Artist Devon Howard Goes Back To Classic R&B With New CD 'Return To Love'

IES Rock Honors Set To Induct Icons Lemmy & Motorhead, Slash, The Ramones & The Runaways



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» OpenLIVE Launches Australia's First Hi-Resolution Music Download Store
» Japanese Auto Maker And Musical Instrument Manufacturer Partner To Co-Develop Electric Sports Car Driving Sound
» Arizona Progressive Art Rock Band With Our Arms To The Sun Sign With Fade To Silence Records
» D.O.A. Releases Controversial “Pipeline Fever” Video
» BLACKFOOT GYPSIES RELEASE “HANDLE IT” TO GLOBAL RADIO EXCLUSIVELY VIA AIRPLAY DIRECT
» The Talkhouse Hires Brenna Ehrlich As Managing Editor
» SUISA Builds Online Portal With The Appway Platform For Swiss Songwriters, Composers And Music Publishers
» MusicDish Sponsors SPOTLIGHT Rhythm & Trends Festival
» New Album Release From Angela Predhomme: 'Will'
» Voodoo Sex Cult Announce Their Sponsorship With Coldcock Whiskey


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» MusicDish Sponsors SPOTLIGHT Rhythm & Trends Festival
» Beijing's FakeMusicMedia And Pilot Music Announce New Label
» UNITY Electronic Music Festival Is Coming!
» Second Hand Rose Rocked At Paléo Festival Nyon
» New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House
» MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS
» 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program
» The Challenges Of Learning How To Play Drums
» Blue Note Entertainment Group Further Expands East With New Venue In Beijing
» From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield
» Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show
» Cooking Vinyl's Martin Goldschmidt Calls For Direct Tax Breaks For Music

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.