Music Industry News Network [11-18-2012]
Mnet America To Stream The 2012 Mnet Asian Music Awards, Asia's Biggest Music Festival, LIVE From Hong Kong On November 30
Mnet America, a youth entertainment brand for all things Asian cool, which includes the only national, English-language lifestyle network in the U.S. for fans of Asian pop culture, will stream the highly anticipated 2012 Mnet Asian Music Awards (MAMA) through their new digital port, MCube (www.mnetamerica.com) on November 30 at 1 a.m. EST / November 29 10 p.m. PST. The award show will be simulcast on the network and be replayed the next day in primetime.
The 2012 Mnet Asian Music Awards (MAMA) will feature acts from around the world with some of the biggest artists in K-pop - PSY, Super Junior, Big Bang and SISTAR - scheduled to blow the roof off the Hong Kong Convention and Exhibition Centre with eye popping performances. In addition to the all the hottest stars from Korea, a slew of international talent from the United States, Japan, China, Singapore, and many more are expected including Hong Kong's own Jackie Chan, who will be presenting.
Mnet America is making sure viewers in the United States will be able to join in all the festivities before, during and after MAMA 2012. Leading up to the show, the winner of the "Share the Love of K-Pop" contest, presented by Verizon Wireless, will be live streaming all their adventures in Hong Kong including attending MAMA 2012. The unique behind the scenes fan experiences will be available through MCube (www.mnetamerica.com/studio/backstatge). The live stream will continue with the red carpet arrivals of the stars followed by the award show (www.mnetamerica.com/studio/live), which will also be broadcasted live on the network. Fans can RSVP at the 2012 MAMA Live Stream Facebook page (http://on.fb.me/RYs9mp).
"Mnet America is going to bring as much Asian Pop culture as we can to the American audience," said Ted Kim, president and CEO of Mnet America. "We are excited to give fans unprecedented access through MCube to the one of the largest, most exciting K-Pop events to happen worldwide."
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