Music Industry News Network [11-18-2012]
Tommy Lee Launches Signature Clothing Line With Global Brand Unit
Edge and controversy is nothing new to international street-wear brand Unit, so when they teamed up with Tommy Lee of Motley Crue fame to collaborate on a signature line, it was a perfect match.
"Tommy's swagger, unfiltered attitude and approach to his music fits perfectly with the art and action sports Unit is involved with," says Unit Founder and Creative Director Paul Everest.
Developed by Tommy Lee alongside Unit's design team, the range includes a t-shirt, board short, jacket and denim.
The artwork created for the range was based on Lee's concept "The Goddess Of Noise".
"I'm stoked to be working with a brand like Unit that encompasses the same ideology as my music," says Lee.
"The Unit team did a great job on the range and the fit and quality are right on.v"
The Tommy Lee / Unit range will be available from January 15, 2013 in leading Australian and USA street-wear and action sports retailers (jacket and jeans available Feb 1).
The range will also be available online at www.unitriders.com
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