Music Industry News Network [11-18-2012]

Abacast Allowed Key Patent For Ad And Song Insertion In Online Radio

MI2N www.mi2n.com
Abacast, a leading provider of digital radio streaming and monetization software and services, announced today the allowance by the US Patent and Trademark Office (USPTO) of a patent pertaining to ad and song insertion in online radio streams. There are a number of patents in this area that cover only one-for-one ad replacement; this patent is unique in that it covers the replacement of ads with ads and additional content types such as songs.

"We are pleased that the USPTO has recognized our innovation in this area," said Rob Green, CEO of Abacast. "Broadcasters need the flexibility to dynamically serve a variety of content types, including ads and songs, to their Internet audience in place of their broadcast advertisements."

Dynamic ad insertion answers many of the problems that broadcasters have had with some ad replacement systems where, due to the different lengths of inserted and broadcast content, dead air or clipped ads can result. Abacast's ad insertion system produces a seamless stream, with the same superior quality consumers are used to with broadcast radio.

The patent for the invention titled "CONTENT INJECTION SYSTEM AND METHODOLOGY," which will grant shortly, allows for the broadcast ad to be replaced with ads, songs, and other Internet-specific content and is inclusive of mobile devices and tablets, in addition to PCs.



Source: http://www.mi2n.com/press.php3?press_nb=159369

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