Music Industry News Network [12-12-2012]
Stephen Arnold Music Releases 'The Six Strings Of Christmas' Album Benefiting Little Kids Rock Charity
Virtuoso Guitar Performances of Holiday Classics Help Non-Profit Organization Provide Free Instruments, Music Lessons to Disadvantaged Public Schools
DALLAS, TX - Stephen Arnold Music, has found a meaningful way to give back in 2012: Record an unforgettable new spin on classic holiday songs, then release them as an album where 100% of the proceeds support the nonprofit organization Little Kids Rock(tm).
Rooted in the company's years of experience creating sonic branding and original music, The Six Strings of Christmas presents a welcome new way to enjoy 16 essential holiday season tunes. Each track is a virtuoso guitar performance - four, six, eight, and 12-string instruments are all represented - arranged and performed by top studio musicians and talent that work with Stephen Arnold Music throughout the year on their many demanding projects.
The result is a collection of fresh renditions of "Joy to the World", "Ave Maria," "Little Drummer Boy," "O Come Emmanuel," "The First Noel," "Auld Lang Syne," and ten more that are magical to listen to. Recorded at Stephen Arnold Music's studios in Dallas, TX, each track captures the nuanced performances of some of the world's top musical craftsmen.
Available on iTunes and CD, The Six Strings of Christmas sells for $9.99, with all proceeds going to Little Kids Rock, a national nonprofit that transforms children's lives by restoring and revitalizing music education in disadvantaged public schools. Little Kids Rock partners with school districts, training public school teachers in their innovative curriculum, and donating all of the instruments and resources necessary to run full-fledged music programs.
Stephen Arnold Music's work has been central to the identity of such clients as Nexstar Broadcasting, Fox Business Channel, CNN, The Weather Channel, and a full 35% of all US local TV markets. With The Six Strings of Christmas, the company realized it had an opportunity to make a difference through music.
"We've always had a strong belief in the power of music to positively affect the life of a child," Stephen Arnold, President of Stephen Arnold Music says. "We have the great fortune to work with these amazingly skilled musicians, and after we got to know Little Kids Rock it made perfect sense to put it all together this holiday season.
"Little Kids Rock is an all-volunteer organization that's very efficiently run - it's amazing how far they can make a dollar go," Arnold continues. "By collaborating with them on The Six Strings of Christmas, it's our hope that underprivileged kids across America will get to experience music as an anchor, and an inspirational force, in their lives."
With its highly efficient use of funds, Little Kids Rock will be able to make the most of each copy of The Six Strings of Christmas that is sold:
1 CD = One "rock band" lesson for an entire classroom of students
2 CDs = An entire year of music lessons for one student
5 CDs = One brand new acoustic guitar into a classroom
10 CDs = One brand new electric keyboard and amp into a classroom
"Music education is being stripped from our nation's public schools at an alarming rate due to budget cuts," Keith Hejna, Communications & Outreach Coordinator for Little Kids Rock says. "It's up to the adults to stand up for our children's right to rock this holiday season, and ensure that they receive music education, which is vital to their development as students and human beings.
"Stephen Arnold Music has been a wonderful partner to Little Kids Rock, supporting our mission of not only restoring, but also revitalizing music education for disadvantaged schoolchildren all across the country. Since Stephen Arnold Music is donating 100% of the proceeds of The Six Strings of Christmas, you are actually helping Little Kids Rock bring music into children's lives just by buying some for yourself."
"Our future does not lie in our children's hands," Little Kids Rock Executive Director, David Wish adds. "Our future lies in our children's creativity. We appreciate Stephen Arnold Music and all of its supporters and fans for investing in our children, and our future!"
To purchase The Six Strings of Christmas, or to help spread the word, please visit http://www.stephenarnoldmusic.com/thesixstringsofchristmas/
Deck The Halls (featuring Stephen Arnold): http://youtu.be/kTRNJee-JAE
Auld Lang Syne: http://youtu.be/ZMHbDF4y3q4
Ave Maria: http://youtu.be/U9DjhEqeOMM
O Come, O Come Emmanuel: http://youtu.be/yY1LuD_N5P8
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