Music Industry News Network [12-27-2012]
Insane Lyrical Assassins Release First LP “Set It Off”
The Insane Lyrical Assassins have released their first full length record, “Set It Off,” to massive underground acclaim. Although this is the first long playing album from the Insane Lyrical Assassins, ILA rapper and lyricist Caps released his solo LP “Da Come Up” in 2008. “Set It Off” is a thirteen track record comprising over half an hour of all original songs written by the Insane Lyrical Assassins themselves, Caps, Risk, and Gumby. Also appearing on the album is young female vocalist Shorty, little sister of siblings Caps and Risk.
The overall sound of “Set It Off” is extremely unique and promises to set the pace for future Insane Lyrical Assassins releases. Within moments of hitting “play” the listener will note that ILA does not attempt to emulate other pop rap groups, but rather revels in their own talent and inimitable character. Their sound is unlike anyone in the urban underground scene today, and they love to play with various tones, voices and rhythms from track to track. Beats are mostly inspired by the contemporary gangsta sound, and melody lines take a back seat to lyrical poetry, on which the Insane Lyrical Assassins have obviously spent much time.
In fact, if one trait were to stand out besides the Insane Lyrical Assassins' remarkable style, it would be that of their lyrical quality. ILA makes a personal mission to use their expansive vocabularies in their music, which lofty and admirable goal puts them in an elite and extremely small crew of rap artists who have been known for caring about rap as an intellectual art form, such as “The Disposable Heroes of Hiphoprisy,” “Pop Will Eat Itself,” and Tupac Shakur.
“We really like hip hop music,” writes the ILA, “especially when it comes to lyrics, but once the genre started to begin getting watered down we knew someone had to bring it back!”
With any luck, the ILA will have many opportunities to do so. “Set It Off” is released online everywhere on Christmas Day of 2012.
Staff Press Release Writer
The LP “Set It Off” is distributed globally by MondoTunes (www.MondoTunes.com) and is available at iTunes for convenient purchase and download
MondoTunes (www.mondotunes.com) supplies the largest music distribution in the world and provides upstream services for many major labels in search of breakout artists. While most independent distributors reach only 45-50 retailers despite charging needless monthly and yearly fees, MondoTunes reaches over 750 retailers and mobile partners in over 100 world regions without any monthly or yearly fees.
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