Music Industry News Network [01-14-2013]
Get The Link, Reward The Music With Moozar
FOR IMMEDIATE RELEASE - Moozar is a unique Direct2Artist app that allows people to monetarily "reward" musicians wherever their content is enjoyed and shared online. The concept takes the old-fashioned "tip jar" into the modern, digital marketplace by offering an easy solution to monetizing video and music channels, blogs, websites and even Facebook, Twitter and Tumblr. Artists, labels and producers now have a simple way to let their fans directly "reward" their work.
The Moozar app offers an opportunity to capitalize on interactions with casual fans, including those who may simply stumble upon a song or video through exposure to a friend, as well as longtime supporters who want to support their favorite artists in a more direct way.
What is Moozar and How Does it Work?
It's all about the Reward Link.
The application of the Reward Link is really quite simple; Moozar creates, for each track, a "reward link" that attaches to videos when an artist syncs their channels online (http://reward-my-music.com/xy). This link is displayed in the track description on YouTube, SoundCloud, Vimeo, Dailymotion, etc. This reward link then follows the content with the track description each time the work is shared by a fan.
Sharing via Moozar on social networks (Facebook, Twitter, etc.) functions differently than standard sharing on any other social platform and presents an opportunity for higher revenue potential as a result. The customized reward link is presented without html code on Facebook and contains the music feed via the artist's streaming channel. Not only does the customized link spread with the content whenever it is "liked" or "shared," but it can be incorporated in all of the artist's marketing and promotions further increasing their potential for revenue.
The app grabs all of the artist's reward links on their Moozar "artist page" allowing them to customize and easily sync with all of their social network apps. Each account features one or more artist pages hosted on Moozar (which can be used as either a Facebook page application or embedded on an artist's own website or blog).
Features on the Moozar artist page:
- Reward links for each track
- A music library for streaming/purchase
- Concerts/gig listings pulled from Songkick
- Biographies and external weblinks
- Synced Twitter feed
- Flickr-powered photos
- Ability to "share" on other blogs/social networks
- Comments & likes
Check out an example of the set-up at: http://reward-my-music.com/6838
Who Can Use Moozar and How are Rewards Distributed?
Artists earn 100% of the reward when it originates from a link that they themselves have posted. When rewards are collected from links posted by partners or affiliates, the artist sees 80%. There is a minimum tip of $.30 required, but no maximum. Any artist, label or producer who owns a channel on YouTube, SoundCloud, Dailymotion or Vimeo can subscribe for free. Fans can also register for free or reward anonymously.
In order to increase potential rewards, any and all streaming sites can subscribe for free as a Partner and use the API and other dedicated tools designed to highlight the artist's reward link along with their songs.
With Moozar, users can subscribe or say goodbye with just one click. Registering on Moozar is free and easy: there is nothing to upload as the music feeds and information needed are already available on established channels. And if for any reason an artist wants to leave, just one click and no hassle is required. Moozar will take care of the rest - removing "reward" links from tracks and video descriptions automatically.
All in One Stats!
Connecting social media accounts to the Moozar artist page grants users access to an all-in-one stats interface page. Moozar uses this data to provide all of the information regarding tracks and videos: views, plays, shares, likes ... and, of course, monetary "rewards". Simple, easy-to-understand data to help artists focus on marketing, engagement and find out what's making the most impact on fans.
Get the Link. Share It. Reward the Music.
Register for your free Moozar account:
Moozar was originally conceived in 2008 by lawyer David Brami and Carol Briet based on a mutual interest in the desire to "reward" artistic creators when enjoying their work. In 2010, label manager Lionel Marciano (Real Tone Records) and web developer Alexandre Herman came on board to help find a way to reconcile the world of creation and freedom of expression with the internet marketplace. With the addition of web developer/designer Florian Torres in 2011, practical development of the service moved forward. In 2012, music-on-demand veteran Stanislas Hintzi, formerly of OD2 (the pioneering music service launched by musician Peter Gabriel in 1999), brought his experience and talent to the Moozar collective.
As the need for monetization for artistic works continues to trend as a viable revenue solution for its creators, the team at Moozar has seized the opportunity to create a new system that allows fans and content consumers with a way to "reward" the works they enjoy with an easy-to-use interface. In 2012, Moozar rebooted its unique "Reward Link" program publicly with innovative tools and data analysis for every artist, label or producer that signs up for the service.
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