Music Industry News Network [01-20-2013]
Rhapsody And MetroPCS Offer Best Unlimited On-Demand Mobile Music Deal Anywhere
Rhapsody introduced a new mobile music offer with MetroPCS that will help millions of consumers make good on their resolutions to spend less by offering the best value for unlimited on-demand mobile music bundle anywhere.
"We recognize that music is an important aspect of many consumers' lives and we are committed to providing services that enhance our customers' mobile experiences at a price they can afford," said Phil Terry, senior vice president, corporate marketing, MetroPCS. "We've seen great success with our Rhapsody Unlimited offer and now that we have the best value in town for unlimited, on-demand mobile music, we expect even greater success for MetroPCS."
Available now, MetroPCS customers can add Rhapsody for $5 to its newly simplified $40, $50 and $60 monthly smartphone plans.
"We are thrilled to work with MetroPCS to bring on-demand music to the consumer with these amazing plans," said Jon Irwin, president, Rhapsody. "The future of digital music is the mobile phone, whether it's in your pocket, in your car or connected to an in-home audio system, and our future will be built on partnerships with service providers like MetroPCS, who can bring Rhapsody to a broader audience through compelling offers like this one."
Rhapsody works closely with MetroPCS to tailor its service to MetroPCS subscribers by offering customized programming and editorial content that is updated regularly, a strategy that has been elemental to the success of the offer.
Rhapsody has seen significant growth in mobile with 56 percent of all listening coming from mobile phones, up from 27 percent in 2011. Rhapsody's Irwin predicts the trend will only accelerate.
"This partnership is going to be instrumental in the growth of the on-demand streaming music business," said Irwin. "This offer brings value to the customer, without compromising how artists and rights holders are compensated, which is a key tenet in how we do business. We're eager to continue to bring new offers to customers that benefit all parts of the digital music value chain."
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