Music Industry News Network [02-27-2013]
Iwari Releases Newest Single “This Is That R.E.A.L.”
The Los Angeles rap artist known as Iwari has released his latest single, “This Is That R.E.A.L.” The single is a heavy hitting urban anthem with contemporary themes, regarding which Iwari lays out his perspective on a variety of important topics. The sound is loaded with heavy bass and old-school synth sounds such as those popularized by earlier West Coast artists, like NWA and Snoop Doggy Dogg. Hip-hop fans looking for the same old, tired gangsta rap will not find it in Iwari's, “This Is That R.E.A.L.,” however. While his single retains the same direct, in-your-face honesty and attitude that has characterized the Los Angeles rap movement for decades, it eschews all shallow, meaningless posturing for socially conscientious, humanitarian, and philosophical poetry that asks as many important questions as it suggests simple and insightful answers.
Regarding the message his track conveys to the music-listening public, Iwari writes, “I want to use music to give my comment on today's culture and society. 'This Is That R.E.A.L.' is my gut reaction to 'Raw Experience that I Acquired Living.'”
Iwari's experience goes further than that of many young men in the modern world. He was born in St. Louis, Missouri, but lived much of his life in New York City before coming to Southern California, where he attended USC and played in the Trojans' celebrated marching band. He is an accomplished player of the piano, violin, and saxophone. He lists among his main influences the artists Tupac Shakur, Dr. Dre, Tech Nine, and Busta Rhymes, but also remarks that the works of Michael Jackson and Ray Charles are extremely important to him. Still, his heart is mostly wrapped in rap.
“I want my listeners to hear what I think is being swept under the table,” he writes. “I want them to consider what no one talks about although they live it everyday, and to see what lessons we can take from life’s experiences just the way they come at you.”
“This Is That R.E.A.L.” by Iwari is the first official single from the upcoming LP album of the same name, and is available online worldwide beginning March 1, 2013.
Staff Press Release Writer
The single “This Is That R.E.A.L.” is distributed globally by MondoTunes (www.MondoTunes.com) and is available at iTunes for convenient purchase and download
MondoTunes (www.mondotunes.com) supplies the largest music distribution in the world and provides upstream services for many major labels in search of breakout artists. While most independent distributors reach only 45-50 retailers despite charging needless monthly and yearly fees, MondoTunes reaches over 750 retailers and mobile partners in over 100 world regions without any monthly or yearly fees.
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