Music Industry News Network [12-03-2013]

Soundcast Hires National Director Of Training, Jesse Coyer


San Diego, CA, December 3, 2013: Soundcast Systems, developer and manufacturer of high-performance wireless music systems, is pleased to announce the hiring of Jesse Coyer, Director of Training as part of its accelerated business growth plan underway.

Jesse started his consumer electronics career in sales at Ultimate Electronics in the 90s. He advanced to store management and was promoted to General Manager in 2004. In 2005, Jesse joined Magnolia Home Theater as a supervisor, and later advanced to in-home sales with their Geek Squad entity. He helped develop their scalable field selling and training program. In 2009, Jesse was promoted to the Best Buy corporate leadership team where he was responsible for Magnolia Home Theater sales, training and operations strategy as he worked hand-in-hand with district and territory field teams for the $500M chain.

During his 7+year tenure at Best Buy/Magnolia Home Theater, Jesse helped create several groundbreaking sales tools and led an innovative training strategy that greatly improved the customer experience and success.

Jesse will be traveling with our regional sales managers to visit our channel partners, as well as reaching out by telephone to key dealers and distributors to learn about their business, unique training needs, sales staff and corporate culture. He will work diligently to develop and deliver the training components needed to support our partners with the tools to present Soundcast wireless audio products with ease and success.

“It has certainly been a turbocharged six-months at Soundcast with the accelerated business plan running at autobahn speed concurrently with the largest product launch (Melody) in the company’s history. It was essential that we strengthen the team and hire a full-time training manager to support our new dealers in varied markets. The degree of CE specialty, CI and big-box retail experience that Jesse Coyer brings to the table from day one is remarkable. We are so happy to add Jesse to our support team.” says Mike Weaver, president of Soundcast Systems.

This appointment follows the recent hires of Nick Berry as Director of Sales, Alan Poe as Customer Service Manager, Devin King as Associate Director of Marketing and Linda Van Zanten’s LVZ International for business development outside of the U.S. and Europe markets. The 2013 Soundcast staff expansions are Phase Two of the company’s aggressive strategic business plan underway that also includes a new website, an aggressive Melody (new product) public relations campaign, advertising, future product development, dealer support materials/POP and other infrastructure enhancements necessary to dominate and succeed within multiple wireless audio markets.

The company recently was awarded a 2014 CES Innovations Honoree Award for its new Melody Portable Wireless Speaker System, its seventh award since the official launch at CE Week in NYC.


Located in San Diego, California, Soundcast is a market innovator and leader in high-performance wireless audio systems sold globally through multiple markets. Soundcast has one of the most comprehensive patent and intellectual property portfolios of its wireless audio, digital amplification and proprietary high-performance battery technologies in the world.

Soundcast speaker systems feature robust weather-resistant enclosures, hours and hours of play on a single charge and unmatched sound performance that make them the ultimate take everywhere speaker system. Use it anywhere you want to enjoy great music - outdoors, indoors, pool, patio, barbeque, tailgating, RV, boating, beach, or park! With Soundcast Systems, don’t let the music stop where the wires end.


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