Music Industry News Network [03-06-2014]
POP Artist Olya From NYC Begins Radio Campaign Today
Brooklyn-based singer-songwriter Olya opens a new chapter in her musical journey with her newly created electro synth-pop project. Smart and chic, simply named OLYA, she is cranking out a sound that is as intimate as her hometown peers in Lucius, and as bold and brash as current electro pop darlings Chvrches.
In the latter half of 2013, under the flagship of the new electro synth-pop sound, Olya released her first single “Crash and Burn.” The single’s intricate harmonies and rich vocals, layered on top of driving synths and deep bass, shine a light on what she has in store for music fans on her in-the-works, upcoming full-length
Back in 2010, the Russian-born singer co-produced and self-released her debut album “Carefully.” Shortly after releasing “Carefully,” she put together a band and started performing at famed NYC venues, including The Bitter End, Rockwood Music Hall and Bowery Electric, and had a chance to perform on stage of Carnegie’s Weill Recital Hall. In just a few years she gained a level of notability for, as TriStateIndie wrote, putting “her own stamp on the genre of world/pop music.” 2012 also saw her performing at several well-regarded music festivals, including CMJ, CBGB and Launch.
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