Music Industry News Network [03-27-2014]
ZIPPO ENCORE ANNOUNCES INITIAL 2014 MUSIC FESTIVAL PARTNERSHIPS
Zippo Encore has announced their initial 2014 music festival partnerships. The lineup of top music festivals includes new relationships with the CounterPoint Music & Arts Festival near Atlanta, GA; Monster Energy’s Carolina Rebellion near Charlotte, NC; Rock On The Range in Columbus, OH Rocklahoma in Pryor, OK. Zippo Encore also continues their partnerships with the touring Rockstar Energy Drink Mayhem Festival, which visits 24 cities across the U.S. this summer.
At each festival, Zippo Encore’s pop-up retail shop will feature exclusive custom lighters designed by the bands themselves as part of the Zippo Encore Artist Custom Series Program, as well as limited edition festival lighters created as part of the Zippo Encore Custom Series Program. These special lighters will ONLY be sold at the Zippo booth at each festival. In addition, visitors to the Zippo Encore booth at each festival can participate in an onsite lighter design contest by creating a hand-drawn design at the booth. The best design--as chosen by festival-goers who visit the booth--will win a Zippo Encore Schecter Guitar. The Zippo Encore festival booth will also offer daily giveaways with their “Spin It To Win It” game.
Leading up to each event, the Zippo Encore Facebook page (www.facebook.com/ZippoEncore) will host giveaways for tickets and passes for each festival, as well as other prizes all spring and summer.
Here are more details about the music festivals partnered with Zippo Encore in 2014:
CounterPoint Music & Arts Festival
The three-day Georgia festival takes place Friday, April 25-Sunday, April 27 at its new location, the beautiful Kingston Downs, less than an hour from downtown Atlanta. The 2014 CounterPoint Music & Arts Festival will include performances from more than 75 acts including Outkast (in their first confirmed hometown performance), Pretty Lights, Foster The People, STS9, J. Cole, Major Lazer, Krewella and Big Gigantic on four performance spaces.
World’s Loudest Month
Created in partnership by AEG Live and Danny Wimmer Presents, the World’s Loudest Month festival series features the biggest names in rock music performing in six distinct concert atmospheres across the country on five consecutive weekends. Zippo Encore will sponsor three WLM festivals: Monster Energy’s Carolina Rebellion, Rock On The Range and Rocklahoma. A limited number of the Zippo Encore Fan Package For Two are available for each of these festivals. Each Zippo Encore Fan Package For Two includes 2 Weekend General Admission tickets, Meal Vouchers, 2 Official Festival Zippo Lighters, and 1 one-year subscription to Revolver Magazine.
• Monster Energy’s Carolina Rebellion, the mid-Atlantic’s biggest rock festival, proudly returns to Rock City Campgrounds at Charlotte Motor Speedway in Concord, NC on May 3 & 4 with a massive two-day lineup including Avenged Sevenfold (who performed at the sold out inaugural Carolina Rebellion in 2011) and Kid Rock. The festival also features performances by Rob Zombie, Five Finger Death Punch and many more.
• Rock On The Range--America’s premier rock festival--has once again upped the ante by growing to three full days of music for this year’s annual event, May 16, 17 & 18 at Columbus Crew Stadium in Columbus, OH. Featuring headlining sets from Guns N’ Roses, Avenged Sevenfold and Kid Rock, the lineup includes more than 60 of the world’s hardest rocking acts including: Five Finger Death Punch, Slayer, Staind, Motörhead, Seether, Chevelle, Alter Bridge, Mastodon, Black Label Society, Killswitch Engage and many more. Beyond the expanded musical offerings, this year's festival will include the return of ROTR Comedy Tent, featuring Jim Breuer, Jim Florentine and many up-and-coming comedians.
• Rocklahoma--America’s biggest Memorial Day Weekend party--will rock the Midwest with an all-star lineup featuring Kid Rock, Five Finger Death Punch, Staind, Twisted Sister, Deftones, Motörhead, and many more from May 23-25 at “Catch the Fever” Festival Grounds in Pryor, OK. The three-day camping festival features the top current active rock artists and classic bands. www.Rocklahoma.com
Rockstar Energy Drink Mayhem Festival
The world's biggest heavy music touring music festival will kick off with on July 5 in San Bernardino, CA and will hit a total of 24 cities, coming to a close in The Woodlands, TX (Houston) on August 10. The 2014 Rockstar Energy Drink Mayhem Festival will host the most bold and diverse lineup to date, after listening to the fans and their valued suggestions. The official artist lineup will be announced March 31. This year’s odyssey will include 19 bands on four stages, freestyle motocross and a motorsports exhibition area, as well as many other surprises and attractions. Special Zippo Encore VIP Lighters will be available in the Mayhem VIP packages for sale for a limited time only. Check out www.rockstarmayhemfest.com for all details and how to buy the limited edition VIP packages.
For more information about Zippo Encore, visit www.facebook.com/ZippoEncore. Zippo lighters can be customized at anytime at: www.Zippo.com/customize.
One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company’s famous lifetime guarantee – "It works, or we fix it free.™" Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA. For more information, visit www.Zippo.com.
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