Music Industry News Network [05-24-2014]
Darren Watson Reaches Out For Public Support
Wellington musician Darren Watson is hoping that crowd-funding will help him complete the production of his new album. He needs $5,000 to finish recording, mixing, mastering, artwork, printing, and manufacturing. So he's set up a campaign which runs until Monday the 9th of June for people to contribute directly at www.pledgeme.co.nz/2080.
PledgeMe is a New Zealand based crowd-funding website that specialises in supporting Kiwi creativity.
Watson is a recent convert to the crowd-funding model. He says" Without crowd-funding I'm not sure a lot of decent music outside of the commercial pop sphere would even get made now."
The former leader of successful 80s band Chicago Smoke Shop, Watson has been writing and performing music for over three decades, and has seen a lot of changes in that time.
"When we started out there was no way to effectively get anywhere without a record deal, and often the record companies paid bands advances on royalities to record singles and albums. Those days are long gone for most acts." says Watson. "I see crowd-funding as a democratic replacement for those advances, direct from fans."
So far, Darren and his partner have invested about $10,000 on the new album. When they recently ran out of funds, someone suggested crowd-funding the balance needed to get the album made. It was an idea he initially resisted.
Watson says " I guess I kind of saw it as begging, but then took another long look at it and realised everyone wins. We hopefully get the money to finish the record and people get at least a copy of the new CD, and we're offering some other really cool rewards like house and Sykpe concerts. Plus I saw that people had got in behind Midge Marsden's latest album, so thought I'd give it a go too."
Last year Midge Marsden successfully raised over $15,000 with PledgeMe to record his Back To The Well CD. An album that coincidentally leads off with Love Is An Ocean, a song Darren wrote and released on his 2010 album Saint Hilda's Faithless Boy.
View the selection of rewards and make a pledge at www.pledgeme.co.nz/2080.
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