Music Industry News Network [05-27-2014]
Rapper Produkt Releases Inspiring Music Video For His Single "Daddy Was A Dope Boy"
Life is filled with trials and tribulations. No matter what path of life you walk in, there will always be some obstacles and even times where you stumble and fall. And it's at that moment where you can decide what kind of person you'll be; do you get up? Or do you lull in the pain and continue the path that got you there in the first place?
Hip-Hop artist and rapper Produkt, is a New York product of gang life and drug dealing. But that didn't stop him from honing his skills at writing to become an adept rapper and nobly change his life around for his young daughter. His latest video "Daddy Was A Dope Boy", is a homage to his past, and how he was able to rise above the ensnaring lifestyle of a drug dealer and steer clear from a path he once thought was glorious and meaningful.
What's impressive about Produkt's video is how his rhymes perfectly narrate the music video's grimy and gritty style of film. The music video is set in a classic New York neighborhood filled with an aura of notoriety and rawness. In the beginning of the video, you hear Produkt's "Daddy Was A Dope Boy" hook solemnly hover over the streets of New York. It's there where you see the rapper cloaked in a black jacket and jeans, come forth from his brick-built building and step into the reality he once lived as a ruthless member of New York's drug scene. It's apparent that his home has also caused a lot of inner turmoil and conflict, as you see Prodkut sulk in his rhymes and release his energy in every scenes of the music video. As the song progresses, images of Produkt and his old neighborhood flash upon the screen and demonstrate a day in the live of the former life he used to live, trading off "that product" for a little bit of cash in his pocket.
"Daddy Was A Dope Boy" continues on by changing the rappers appearance into white clothes, a metaphor for cleanliness and renewal. As he continues his barrage of hard hitting rhymes, the music video portray a young man following in the same footsteps as Produkt, seemingly doing it for the same reasons the rapper used to; the fast live of money. As you follow the young dealer, you see the day in the life of how it is to survive in cold streets and barren wastelands, metaphors for the lifestyle that he lives. But as soon as the young man drops off a delivery, he sees his young daughter, and how it invokes a feeling of purity, making him challenge and eventually realize that his days living dangerous could come to a halt to protect those he loves.
The video style in itself is offered in and black and white, "Noire" coloring scheming. It offers a dramatic effect throughout the video and plays into the metaphors of good versus evil, the right path against the wrong. The camera angles and choice of slow motion also offer empowering effects that make a music video interesting to watch and grasps the attention of the view.
Overall, Produkt's "Daddy Was A Dope Boy" is a true-life story narrated with art. The lyrics paved the way for a visually driven storyline that show light to the reality of the slums and poor neighborhoods some people face. Produkt has excellently combined both his affinity for rapping and his ability for storytelling and adapt it to a music video that invokes the same amount of emotion for both mediums of art.
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