Music Industry News Network [05-31-2014]
MTV World Stage Malaysia 2014 Reveals First Wave Of Artists With Its Return On 16 August 2014
Save the date, reshuffle your appointments and start planning your trip to Sunway Resort City, Kuala Lumpur, because it is the place to be - come August! MTV, a unit of Viacom Inc., has officially announced that MTV World Stage Malaysia is back for the sixth-year running. Recorded live for global telecast, the one-night-only outdoor concert is set to take place at Surf Beach, Sunway Lagoon on Saturday, 16 August 2014. MTV Asia also announced the first two artists gracing the MTV World Stage for the first time - homegrown international singer-songwriter, Yuna; and Universal Music Group International's first K-pop idol group, Boys Republic, with additional performers to be announced at a later date. MTV VJs Alan and Hanli will again be hosting this year's concert.
"Malaysia has emerged as a major music and entertainment destination for epic concerts and a key stop for international stars visiting the region in recent years with MTV World Stage Malaysia being a part of this scene in the last six years," said Paras Sharma, Vice President of MTV, Comedy Central and Digital Media, Asia, Viacom International Media Networks. "We can't wait to share the stage with the world on August 16th, when one of the biggest nights in music happens in Kuala Lumpur. Stay tuned as additional performers will be announced at a later date!"
Set to welcome an expected live audience of about 15,000 fans, MTV World Stage Malaysia 2014 is sponsored by Sunway, Xpax, Johnson & Johnson Vision Care, Hong Leong Bank and William Grant & Sons, and supported by Tourism Malaysia, local broadcast partner, Astro, and local radio partner, hitz.fm.
The announcement was triggered by MTV fans following an Unlock #worldstagemy campaign that was first shared on 27 May through MTV's social media platforms, hitz.fm and with bloggers. Fans successfully unlocked the announcement details on Tuesday, 27 May, which quickly gathered a frenzy of over 15,000 tweets over six hours. Not only did #worldstagemy top trend in Malaysia, but it also listed as one of the top ten trends worldwide.
MTV World Stage is a global series that bring multi-genre talents with global relevance, telecast to an audience in over 550 million households. Recorded 'live' at the most exclusive gigs, world renowned music festivals and unique concert locations from around the world, the series is the 'front row seat' for music lovers to experience the biggest artists on the globe without leaving the comfort of their sofas. MTV World Stage Malaysia is part of this platform that delivers the MTV brand experience not only on the ground with MTV fans in Malaysia, but with a global airing in 154 countries across MTV Networks. The Malaysia show is also MTV's first originally-produced MTV World Stage event globally, which started in 2009.
Last year, MTV World Stage Live in Malaysia 2013, which welcomed a whopping 15,000 fans, brought the award-winning and multi-platinum artist, Robin Thicke, along with explosive international sensations, Far East Movement. The concert also featured 12-member K-Pop super group, EXO, and Malaysian Hip Hop pioneer, Joe Flizzow.
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