Music Industry News Network [06-07-2014]

June Is Entertainment Ratings & Labeling Awareness Month


The Digital Media Association (DiMA), Entertainment Merchants Association (EMA), Music Business Association (Music Biz), and National Association of Theatre Owners (NATO) have declared June to be "Entertainment Ratings and Labeling Awareness Month." As part of "Entertainment Ratings and Labeling Awareness Month," the organizations are encouraging all movie theaters and retailers of movies, music, and video games to emphasize the motion picture and video game ratings and music labeling systems, as appropriate, to their customers.

"Entertainment Ratings and Labeling Awareness Month" is sponsored by the four trade associations through their Coalition of Entertainment Retail Trade Associations (CERTA) since 2004. It is declared annually to promote the use of entertainment ratings and labels by encouraging retailers to review their ratings and labeling education and enforcement policies, reemphasizing those policies to their employees, and educating their customers about the movie and video game ratings and music labeling systems and store policies.

"Parents are more concerned than ever about the appropriateness of some entertainment content for children," CERTA noted. "It is important for parents to know that there are tools available - the music labeling and motion picture and video game rating systems - to assist them in choosing the right entertainment for their family."


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